Why Business Branding Portraits are important?
The power of imagery in todays online world could not be more important. It takes 0.2 of a second for a visitor to your website to form an opinion based on what they see.
We then make the decision to trust someone within 100 milliseconds of seeing their face.
Quality images of yourself, your team, your products and your office is key to attracting clients, being and staying in business. It is often something small businesses put way down on their list when starting a business, but it should not be … first impressions still count. In fact they can make or break a business.
Do I really need business branding portraits?
So isn’t the photo of you at your cousins wedding where granted, you are dressed well and look really nice enough?Wedding Guest by Lensi Photography
No it isn’t.
What about the shot of you speaking at a conference or corporate event? After all it is still about business, taken in a business environment?Awards photography by Lensi Photography
No, thats is not good enough either.
Forbes cites research that says you have milliseconds to create the right impression, that is not a lot of time to prove yourself. Good headshots and branding images show your clients why they should choose you above a competitor. It shows you are serious about your business and professionalism.
Imagine both your and a competitor both have clean cut polished websites, but your profile shot is the selfie you took in your car on the way to a wedding and theirs is a professional one, who would you choose to work with?
It is important to show the human side of a company but you can do this AND look professional. You can opt for with relaxed business branding shots, you can dress in clothes that tell your story, which may not be a corporate one. Your first job in business is to sell yourself.
Different Types of Business Branding Portraits
1. A relaxed portrait
Not everything in business has to be corporate, especially if this does not tie in your business or your personality.You may not be looking at the camera, laughing or seem to be caught off guard. The skill of your photography in creating and capturing this will be important.Ruby London Business Branding Portraits by Lensi Photography
See some of our business branding portraits geared towards YOUR business here. We like to tell the story of the person behind the business, show some of their personality and who you are buying into.
2. A Lifestyle Portrait
You may be doing something in the shot relating to your business, training, working in the office, making something.Lifestyle Business Portrait
Your business branding portraits may be in a lifestyle orientated, or studio based, business branding portraits come in a variety of guises.
3. Modern traditional business portrait
This may seem like a contradiction in terms, but it it literally a modern twist to the traditional portrait, where the subject is centred, looking directly at the photography with a neutral background.Relaxed Business Branding Portrait by Lensi Photography
We will work with you to help you decide the best style for you.
4. Environmental Portrait
This may be taken in your place of work or somewhere similar. You may have aspects of that work place in the image, so for example a teacher with a classroom in the background.Environmental Business Branding Portrait
A created posed and styled editorial type shot, where the industry based props and the environment are an important part of the shot. These take longer to plan and execute, so there will be fewer shots in a session.Editorial Business Branding Portrait by Lensi Photography
6. A Basic headshot
High or low quality imagery can make or break your business.
Contact us NOW to give your business the best chance.